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Kao Corp in Tissue and Hygiene - World

  • ID: 1269081
  • June 2010
  • Region: Global
  • 31 pages
  • Euromonitor International

Kao’s presence in tissue and hygiene remains overly reliant on the Japanese market. The tissue and hygiene market has not received the same level of investment as have other Kao product categories including beauty and personal care where the company has worked to build a regional presence in other Asian markets with a particular focus on China. With most of Kao’s key categories in tissue and hygiene expected to contract over the forecast period, it is crucial that the company steps up its effort...

Euromonitor International’s Kao Corp in Tissue and Hygiene Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Note: Product cover images may vary from those shown

Kao Corp in Tissue and Hygiene - World
Euromonitor International
June 2010
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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