Laundry Care in Slovenia

Euromonitor International, January 2013, Pages: 17

As the competition between large global brands, newly introduced local products and cheaper private label goods intensified in laundry care in Slovenia in 2011, many new formulations were introduced in powder and liquid detergents. Procter & Gamble doo introduced new products under the Ariel and Dash brands. These new formulations contain Procter & Gamble’s Actilift stain removal innovation, while products under Beohemija doo’s Duel line continued to be rolled-out onto shelves throughout...

Euromonitor International's Laundry Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN SLOVENIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Laundry Care Company Shares 2007-2011
Table 9 Laundry Care Brand Shares 2008-2011
Table 10 Laundry Aids Company Shares 2007-2011
Table 11 Laundry Aids Brand Shares 2008-2011
Table 12 Laundry Detergents Company Shares 2007-2011
Table 13 Laundry Detergents Brand Shares 2008-2011
Table 14 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Executive Summary
Home Care Continues To Develop in Slovenia
Slovenians Are Reluctant To Buy "green" Products
International Brands Dominate Home Care Rankings
Large Retailing Formats Dominate Home Care Distribution
Slowing Retail Value Growth Rates Expected Over the Forecast Period
Market Indicators
Table 16 Households 2006-2011
Market Data
Table 17 Sales of Home Care by Category: Value 2006-2011
Table 18 Sales of Home Care by Category: % Value Growth 2006-2011
Table 19 Home Care Company Shares 2007-2011
Table 20 Home Care Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 23 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Home Care by Category: Value 2011-2016
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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