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Men's Grooming in Austria

Euromonitor International, May 2011, Pages: 25


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Men are demanding their own beauty and personal care products to take care of their specific needs and which have more masculine fragrances, contributing to sales of men’s grooming increasing by 4% to €132 million in 2010. The fastest growth was seen in men’s hair care, which increased by 5% in 2010, men’s razors and blades, which also grew by 5% in current value terms, and men’s skin care, which increased by 4%. In volume terms, growth in men’s grooming was also led by men’s hair care.

The Men's Grooming in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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