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Men's Grooming in Italy
Euromonitor International, June 2011, Pages: 34
Within the men’s grooming category, in 2010 the share of purchasing decisions accounted for by men, although executed by women, has grown significantly. This is important for companies, because for years women took care of choosing the right products for men and this biased the advertising and communication campaigns employed by companies.
The Men's Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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