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Men's Grooming in Saudi Arabia

Euromonitor International, Aug 2011, Pages: 24


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Although growing from a very low base, men’s grooming in Saudi Arabia continued to register impressive growth rates in 2010. This is because the majority of categories comprise products which are still considered to be very novel and the category is therefore far from saturation. The rise of so-called ‘metrosexual’ trends is not yet evident in Saudi Arabia, a country in which perceptions of masculinity remains staunchly traditional, and it is therefore quite unlikely that such trends will...

The Men's Grooming in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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