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Oral Care in Iran

  • ID: 1269153
  • May 2015
  • Region: Iran
  • 21 pages
  • Euromonitor International

Oral-B and Crest, two popular oral care brands, benefited from increased marketing spend in 2014, which significantly affected the category. Procter & Gamble, through its exclusive distributor Tehran Bouran Co, imported these brands and initiated a widespread advertising campaign to enhance their position. Activities such as billboard advertisements, educational leaflets and trade promotions significantly contributed to the growth of oral care as a whole.

The Oral Care in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

ORAL CARE IN IRAN

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2009-2014
Table 2 Sales of Oral Care by Category: % Value Growth 2009-2014
Table 3 Sales of Toothbrushes by Category: Value 2009-2014
Table 4 Sales of Toothbrushes by Category: % Value Growth 2009-2014
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2010-2014
Table 6 NBO Company Shares of Oral Care: % Value 2010-2014
Table 7 LBN Brand Shares of Oral Care: % Value 2011-2014
Table 8 Forecast Sales of Oral Care by Category: Value 2014-2019
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2014-2019
Table 10 Forecast Sales of Toothbrushes by Category: Value 2014-2019
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2014-2019
Paxan Co in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
Summary 1 Paxan Co: Key Facts
Summary 2 Paxan Co: Operational Indicators
Competitive Positioning
Summary 3 Paxan Co: Competitive Position 2014
Executive Summary
Low Sales Base of Most Categories Results in Strong Growth
Consumers Become Accustomed To New Prices in 2014
Domestic Players Lead Bath and Shower While Multinationals Are Stronger in Beauty Categories Such As Skin Care
Multinational and Domestic Players Have Different Strategies With Regard To New Products
Future Growth Dependent on the Political Situation in the Country
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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L'Oréal Group Firmenich SA Tate & Lyle, PLC. Procter & Gamble Co. Aveda Corporation