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Oral Care in Iran Product Image

Oral Care in Iran

  • Published: August 2013
  • Region: Iran
  • 25 pages
  • Euromonitor International

Oral-B and Crest, previously two of the most popular oral care brands in Iran, became available again during 2012 after a brief absence, a development which had a tremendous effect on oral care in Iran during 2012. Through its exclusive distributor Tehran Bouran Co, Procter and Gamble began importing these brands again and supported the reintroduction of the brands with widespread media advertising campaigns in a bid to quickly regain its previously strong position in the category. Procter &...

The Oral Care in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN IRAN

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2007-2012
Table 2 Sales of Oral Care by Category: % Value Growth 2007-2012
Table 3 Sales of Toothbrushes by Type: Value 2007-2012
Table 4 Sales of Toothbrushes by Type: % Value Growth 2007-2012
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2008-2012
Table 6 Oral Care Company Shares 2008-2012
Table 7 Oral Care Brand Shares 2009-2012
Table 8 Forecast Sales of Oral Care by Category: Value 2012-2017
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2012-2017
Table 10 Forecast Sales of Toothbrushes by Type: Value 2012-2017
Table 11 Forecast Sales of Toothbrushes by Type: % Value Growth 2012-2017
Kaf Jsc (darugar) in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
Summary 1 Kaf JSC (Darugar): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kaf JSC (Darugar): Competitive Position 2012
Paxan Co in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
Summary 3 Paxan Co: Key Facts
Summary 4 Paxan Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Paxan Co: Competitive Position 2012
Executive Summary
Low Volume Bases in Most Beauty and Personal Care Categories Result in High Growth Potential
Significant Decline in Purchasing Power Has A Very Negative Effect on Growth
Multinational Companies Face Numerous Difficulties Due To Adverse Political Situation
Further Expansion of Supermarkets and Hypermarkets Plays A Key Role in the Growth of Beauty and Personal Care in Iran
Further Growth in Future Is Totally Dependent on Political Situation of the Country
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 14 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 16 Beauty and Personal Care Company Shares by NBO 2008-2012
Table 17 Beauty and Personal Care Company Shares by GBO 2008-2012
Table 18 Beauty and Personal Care Brand Shares 2009-2012
Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2007-2012
Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2012
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown

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