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Oral Care in Iran Product Image

Oral Care in Iran

  • Published: August 2014
  • Region: Iran
  • 24 pages
  • Euromonitor International

Toothpaste remained the value driver in Iranian oral care in 2013. Categories other than toothpaste and manual toothbrushes, remained very immature with marginal sales. While toothpaste was characterised by key domestic brands, other categories were in the hand of multinationals. The young population of Iran demonstrated a growing interest in different types of oral hygiene at the end of the review period, with increasing awareness of the necessity of products, such as floss and...

The Oral Care in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN IRAN

August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2008-2013
Table 2 Sales of Oral Care by Category: % Value Growth 2008-2013
Table 3 Sales of Toothbrushes by Category: Value 2008-2013
Table 4 Sales of Toothbrushes by Category: % Value Growth 2008-2013
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2009-2013
Table 6 NBO Company Shares of Oral Care: % Value 2009-2013
Table 7 LBN Brand Shares of Oral Care: % Value 2010-2013
Table 8 Forecast Sales of Oral Care by Category: Value 2013-2018
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2013-2018
Table 10 Forecast Sales of Toothbrushes by Category: Value 2013-2018
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2013-2018
Kaf Jsc (darugar) in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
Summary 1 Kaf JSC (Darugar): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kaf JSC (Darugar): Competitive Position 2013
Paxan Co in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
Summary 3 Paxan Co: Key Facts
Summary 4 Paxan Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Paxan Co: Competitive Position 2013
Executive Summary
Strong Demand From the Young Generation Continues To Drive Sales
the Chaotic Situation of the Iranian Economy, Especially the High Rate of Inflation, Is A Major Threat To Volume Growth
While Domestic Brands Lead in Toiletries, Such As Bath and Shower, Multinationals Are More Active in Beauty Categories, Such As Skin Care
Sales of Beauty and Personal Care Products in Modern Grocery Retailers, Especially Supermarkets and Hypermarkets, Grows Significantly
Forecast Period Performance Is Totally Dependent on Consumer Purchasing Power
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown

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