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Oral Care in Italy
Euromonitor International, June 2011, Pages: 34
In 2010 the current value growth rate was slightly slower than the CAGR of the review period. This is due to increasing promotional activities by companies in an attempt to increase share. At the same time private label products have an important presence in this category, which serves to slow unit price growth. Unit prices will decrease over time in constant value terms as manufacturers attempt to stimulate demand, since Italian per capita consumption is low compared to other European...
The Oral Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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