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Polishes in Guatemala

  • ID: 1269183
  • January 2016
  • Region: Guatemala
  • 13 pages
  • Euromonitor International
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Polishes is usually a category with standard products like shoe and furniture polish with little innovation seen. However, new trends in the homes of upper-income consumers has opened an opportunity for products that target this consumer group. In 2015, SC Johnson de Centroamerica SA launched Pledge Superficies Delicadas y Electrónicos (Fine Surfaces and Electronics), a product that can be used on stainless steel surfaces, for example.

The Polishes in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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POLISHES IN GUATEMALA

January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Executive Summary
Home Care Registers Strong Volume and Value Growth
Laundry Care Is the Largest Category
International Companies Lead Innovation
Independent Small Grocers Are the Most Important Retailing Channel
Home Care Expected To Continue To Grow Over the Forecast Period
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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Our Clients

  • Procter & Gamble Co.
  • Colgate Palmolive Company
  • Reckitt Benckiser Group plc
  • The Clorox Company
  • S.C. Johnson & Son, Inc.
  • Unilever N.V.