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Polishes in Guatemala Product Image

Polishes in Guatemala

  • ID: 1269183
  • April 2014
  • Region: Guatemala
  • 12 pages
  • Euromonitor International

Polishes was the smallest category in home care at the end of the review period. It is the category with the least innovation and product launches, and it is composed of inexpensive products. Usually, when a consumer has purchased a polish, it lasts for a long time. In 2013, polishes witnessed 6% retail value growth, to reach GTQ25 million.

The Polishes in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

POLISHES IN GUATEMALA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2008-2013
Table 2 Sales of Polishes by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Polishes: % Value 2009-2013
Table 4 LBN Brand Shares of Polishes: % Value 2010-2013
Table 5 Forecast Sales of Polishes by Category: Value 2013-2018
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Executive Summary
Home Care Posts Strong Value and Volume Growth
New Product Developments Maintain Dynamism
Retailers Drive Focus on US Brands
Wal-mart Expands Its Maxi Despensas Format Into Rural Areas
Strong Growth Expected Over the Forecast Period
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care Household Care by Category: Value 2008-2013
Table 9 Sales of Home Care Household Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 13 Distribution of Home Care by Format: % Value 2008-2013
Table 14 Distribution of Home Care by Format and Category: % Value 2013
Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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