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Polishes in Guatemala

  • ID: 1269183
  • May 2015
  • Region: Guatemala
  • 12 pages
  • Euromonitor International

Polishes is very small within home care in Guatemala and its lack of dynamism and new product development or launches hinder its growth. In 2014, it achieved retail value sales of GTQ26 million, 5% growth in current terms. Shoe polish is the largest category with 73% of total retail value sales of polishes as of 2014.

The Polishes in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

POLISHES IN GUATEMALA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2009-2014
Table 2 Sales of Polishes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Polishes: % Value 2010-2014
Table 4 LBN Brand Shares of Polishes: % Value 2011-2014
Table 5 Forecast Sales of Polishes by Category: Value 2014-2019
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Executive Summary
Stronger Retail Value Performance in 2014
Procter & Gamble Interamericas Leaves Bleach But Sees Strong Growth in Newly Entered Air Care
Strong Competition From Domestic and International Companies
Modern Retail Channels Cater To Target Consumer Groups
Strong Forecast Performance
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care Household Care by Category: Value 2009-2014
Table 9 Sales of Home Care Household Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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