Sanitary Protection in Belarus

Euromonitor International, April 2013, Pages: 21

In 2012 the situation in the Belarusian economy was more stable in comparison with the strong crisis in 2011. The main product within the sanitary protection category, towels, is considered essential by female consumers in Belarus, which makes it more resistant to adverse economic circumstances, a fact reflected in the relatively robust volume sales, despite very strong price rises. However, price consciousness was observed in purchasing decisions, which led to increased volume shares for...

Euromonitor International's Sanitary Protection in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN BELARUS
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2007-2012
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2007-2012
Table 3 Sanitary Protection Retail Company Shares 2008-2012
Table 4 Sanitary Protection Retail Brand Shares 2009-2012
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Densybel Ooo in Tissue and Hygiene (belarus)
Strategic Direction
Key Facts
Summary 1 Densybel OOO: Key Facts
Company Background
Production
Summary 2 Densybel OOO: Production Statistics 2011
Competitive Positioning
Summary 3 Densybel OOO: Competitive Position 2012
Kampary Ooo in Tissue and Hygiene (belarus)
Strategic Direction
Key Facts
Summary 4 Kampary OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Kampary OOO: Competitive Position 2012
Executive Summary
Tissue and Hygiene Grows Only in Value Terms
Crisis An Opportunity for Domestic Manufacturers
International Companies Maintain Their Leading Positions
Consumers Shift Towards Large Retail Outlets
Positive Volume and Value Growth Is Expected
Market Indicators
Table 7 Birth Rates 2007-2012
Table 8 Infant Population 2007-2012
Table 9 Female Population by Age 2007-2012
Table 10 Total Population by Age 2007-2012
Table 11 Households 2007-2012
Table 12 Forecast Infant Population 2012-2017
Table 13 Forecast Female Population by Age 2012-2017
Table 14 Forecast Total Population by Age 2012-2017
Table 15 Forecast Households 2012-2017
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 20 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 21 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Sources
Summary 6 Research Sources

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