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Sanitary Protection In Pakistan

Euromonitor International, Nov 2011, Pages: 5


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Sanitary protection benefited from strong hygiene education campaigns aimed at women during the review period. These were seen on TV and radio and in schools, with these generally financed by the leading brands of sanitary protection such as Procter & Gamble’s Always and Santex’s Trust. These campaigns made women and girls more aware of the benefits of sanitary protection and thus boosted sales. Growth was also supported by the increasing participation of women and girls in the workforce and...

The Sanitary Protection in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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