Sets/Kits in Italy

Euromonitor International, September 2012, Pages: 32

Convenience continues to be the key factor in sales of set/kits. Italian consumers perceive the products as offering good value for money when making personal purchases and also very convenient as gifts. Products purchased in kits tend to be priced lower as a collective compared to their individual purchase price. Considering the ongoing economic difficulties of Italian households, this benefited sales in 2011.

Euromonitor International's Sets/Kits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sets/Kits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SETS/KITS IN ITALY
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sets/Kits: Value 2006-2011
Table 2 Sales of Sets/Kits: % Value Growth 2006-2011
Table 3 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 4 Sets/Kits Company Shares 2007-2011
Table 5 Sets/Kits Brand Shares 2008-2011
Table 6 Sets/Kits Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Sets/Kits: Value 2011-2016
Table 8 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 9 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Beiersdorf SpA: Key Facts
Summary 2 Beiersdorf SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf SpA: Competitive Position 2011
Collistar SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 4 Collistar SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Collistar SpA: Competitive Position 2011
L'Oréal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 6 L'Oréal Italiana Saipo SpA: Key Facts
Summary 7 L'Oréal Italiana Saipo SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 L'Oréal Italiana Saipo SpA: Competitive Position 2011
Procter & Gamble Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 9 Procter & Gamble Italia SpA: Key Facts
Summary 10 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Procter & Gamble Italia SpA: Competitive Position 2011
Executive Summary
Beauty and Personal Care Affected by Italy Entering Recession Phase
Baby Products and Sets/kits the Only Survivors To 2011 Crisis
Multinationals Continue To Dominate
Chemists/pharmacies Gradually Increase Performance and Drugstores Storms Ahead With Double-digit Growth
Sales To Remain Static
Key Trends and Developments
Innovation in Natural Products Prevents Sales From Dropping Drastically
Recession Halts Developments in the Men's Segment
Drugstores To Take A More Important Role in Distribution
Parents Do Not Trade Down for Their Babies
Multinationals Maintain Dominance in Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 12 Research Sources

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