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Shiseido in Beauty and Personal Care - World

Euromonitor International, June 2010, Pages: 36


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Shiseido is a Japanese producer of beauty and personal care products. Despite expanding into new markets such as China, the company is primarily a Japanese entity. In 2010, Shiseido acquired US company Bare Escentuals, a producer of mineral-based make-up. This gives Shiseido a platform from which to accelerate its international expansion plans.

Euromonitor International’s [TITLE] Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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