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Skin Care in Serbia

Euromonitor International, July 2011, Pages: 18


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As with most beauty and personal care categories in Serbia, skin care suffered greatly from the economic crisis that hit the country in the last months of 2008 and lasted through to the end of 2010. This led to de-premiumisation in every subcategory as consumers were not able to afford their favourite brands anymore. Instead they shifted to cheaper (predominantly domestic) brands. Another consequence of the economic crisis was volume declines in subcategories that were not considered essential...

The Skin Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Skin Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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