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Toilet Care in Mexico

  • ID: 1269299
  • April 2015
  • Region: Mexico
  • 22 pages
  • Euromonitor International

In-the-bowl (ITB) toilet care in Mexico is dominated by rim blocks, which were considered traditional products that for years remained with low levels of innovation; however, in 2014, there were relevant format changes aimed at providing more-effective cleaning and antibacterial powers as well as more-convenient application. Henkel Mexicana launched Bref Poder Activo, an ITB plastic basket with four spheres aimed at cleaning, foaming, and removing sediment and scent.

The Toilet Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Toilet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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TOILET CARE IN MEXICO

April 2015

List Of Contents And Tables

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2009-2014
Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Henkel Mexicana SA de CV: Key Facts
Summary 2 Henkel Mexicana SA de CV: Operational Indicators
Company Background
Production
Summary 3 Henkel Mexicana SA de CV: Production Statistics 2014
Competitive Positioning
Summary 4 Henkel Mexicana SA de CV: Competitive Position 2014
Industrias Alen SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 5 Industrias AlEn SA de CV: Key Facts
Company Background
Production
Summary 6 Industrias AlEn SA de CV: Production Statistics 2014
Competitive Positioning
Summary 7 Industrias AlEn SA de CV: Competitive Position 2014
Executive Summary
in 2014, Home Care Grows in Both Volume and Value Terms
Laundry Care Continues To Be the Largest Category Within Home Care in Mexico
Procter & Gamble De México Continues Leading Home Care
Modern Grocery Retailers Is the Key Channel for Home Care
Home Care Expected To Continue Growing Over the Forecast Period
Key Trends and Developments
Internet Retailing and Online Social Media Continue Gaining Relevance Within Home Care
Lower-income Consumers Take Care of Their Homes the Traditional Way
New Formats and Product Functionalities Are Present in the Latest Innovations
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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