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Russian Market of Pasta (Macaroni Goods of the Premium Segment) (Russian Version)
IndexBox Marketing Ltd., May 2010, Pages: 47
The report presents actual information about the market of pasta (of the premium segment) and its state in May 2010.
The purpose of the marketing research is to describe the situation on the Russian market of premium pasta, to provide relevant information on the volume of imports, consumption and state of the market, as well as the changes that took place in this market in 2009.
Experts estimate that the premium segment is now 15% of the pasta market in physical terms and 30% in value terms. In 2009, the largest volumes of shipments from Italy came from the regions of Liguria, Veneto, Piedmont and Friuli-Venezia Giulia. The largest supply of macaroni of the premium segment in Russia fell to the manufacturing companies “Colussi S.P.A.” and “Pasta Zara S.P.A.” The largest supply of macaroni of the premium segment in Russia in 2009 came from Germany and Italy. The key regions of the supply of premium macaroni production in 2009 were Moscow and Moscow region, their share in total supply amounted to approximately 84% both in volume and in value terms.
The margin in the retail of imported pasta products ranged from 140% to 350% of the cost of the importer referred to the customs. The main pre-crisis trend of Russian pasta market, which experts have observed in recent years, was the gradual development and growing consumption of pasta from durum wheat. Currently, smooth growth of purchasing power and systematic growth of consumer culture can be expected, which, according to experts, should help the growth of the market by 40% in value terms over the next 4 years.
This title is also available in the following language
Russian Market for Pasta (Macaroni Goods in the Premium Segment) (English Version)
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