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Cable MSOs & the Business Services Market Report - 2010
New Paradigm Resources Group, Inc. (NPRG), July 2010
Cable system operators are succeeding in their entry into telecom's business services market. These service providers have evolved from deliverers of video service to consumers to provide the full spectrum of telecommunications services, including Internet access and home telephone. Concurrent with the broadening of their product portfolios, the major cable MSOs (multi-system operators) invested tens of billions of dollars upgrading and extending their physical plant, implementing back office systems and processes to handle the new services, and cultivating marketing and sales experience within and between their respective companies.
The cable sector’s aggressive moves in business segments over the past decade, which have intensified since about 2005, have generated intense interest within the industry. Incumbent telcos recognize that the cablecos have network depth not unlike their own, as well as products for the smallest business segments that are quite comparable in their capabilities, threatening longstanding ILEC cash cows. CLECs perceive a new challenge to their own erstwhile revolution, forcing them to reevaluate their customer strategies and marketing tactics. Meanwhile, vendors envision a whole new category of operator customers that need their wares to power “business-grade” capabilities. NPRG's 'Cable MSOs & the Business Services Market' Report (2010) presents a thorough examination and quantification of cable companies' marketplace success.
Included in This Report
This report quantifies and analyzes the cable MSOs' success and future prospects as they continue to attack the business market for telecommunications services. This report spells out the who, what, and how much of the cablecos' foray into the business services market.
This report:
- Identifies how large the business market is, how it is segmented, and what products are encompassed in “business services.”
- Examines the services the cable sector offers to this important market as well as likely future developments.
- Assesses the cable companies' strategies for capturing additional wallet share in telecom's business services market.
- Provides detailed analyses of the major cable MSOs’ business segments strategies, performance, strengths and weaknesses.
- Analyzes the cable sector’s overall performance and prospects for providing telecom services to businesses.
- Presents an assessment of the key cable MSOs' strengths, weaknesses and opportunities for serving business verticals.
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