|
|
 |
|
Viewing report
|
|
|
|
Verde/Wharton Retail Study - "The Sales Associate"
Verde Group, Feb 2007, Pages: 79
Third annual study of retail dissatisfaction, conducted in conjunction with the Baker Retailing Initiative at Wharton Business School. Based on responses from 1000 telephone interviews conducted in the Spring of 2007. Study covers problems encountered by shoppers and their impact on key market behaviors, with particular emphasis on problems associated with Sales Associates. Findings include detail on problem impact on likelihood of purchasing items from the company over the next year, negative word-of-mouth and positive referrals. Special analysis of “Sales Associate Archetypes” and the competencies necessary for Sales Associates to build loyalty and satisfaction. Provides detailed breakouts by retail categories (e.g. mass merchants vs. specialty stores), gender, age and region (Northeast, South, Midwest, West). Concludes that Sales Associate issues are more detrimental to retailers than Store issues as measured by shopper satisfaction, loyalty and negative word-of-mouth.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Verde/Wharton/Women Certified Retail Study - "He Buys, She Shops: A Study of Gender Differences in the Retail Experience"
Verde/Wharton Retail Study "The Shopping Mall: A Study on Customer Experience"
Shopper Typologies & Segmentation in the UK Food and Grocery Sector 2012
Verde/Wharton Retail Study: Discovering "WOW" – A Study of Great Retail Shopping Experiences in North America
Digital Shopper Marketing in UK Food & Grocery 2011: The Shopper's Perspective
The Role of Loyalty, Price and Promotions – The Shopper’s Perspective
Brand Loyalty in Deodorants – The Shopper Perspective
How Britain Shops: Overall 2011
Jewelry Report, 2006 Update: The Who, What, Where, Why and How Much of Jewelry Shopping
UK E-Retail 2011
|
|
|
|
