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Advertising medicines and providing health information on the Internet
Business Insights, Oct 2001
The emergence of the Internet has brought about a series of challenges and opportunities around the promotion of pharmaceuticals and the provision of health information. Patients and those seeking health information need guidance on where to look, how to interpret what they find, and what to do with it. The pharmaceutical industry must learn how to harness the emerging opportunities offered by the Internet whilst ensuring both product and corporate brand integrity is maintained and optimised. Advertising Medicines And Providing Healthcare Information On The Internet aims to be a single source of in-depth analysis of the relevant issues, evidence and commentary of what must be considered when formulating online strategies.
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