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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Hard Copy Electronic The Pharmaceutical Industry Paradox: A Strategic Analysis Of The Countertrends Of Consolidation And Fragmentation Business Insights, May 2002   Description        Enquire before Buying    Send to a Friend   The pharmaceutical industry currently represents a huge paradox. Whilst the pursuit of critical mass has driven consolidation and brought about the creation of mega-companies such as Pharmacia, GlaxoSmithKline and Pfizer, the industry as a whole and its markets remain highly fragmented. Similarly, consolidated companies have missed opportunities to re-engineer their processes, build greater brand effectiveness and, in fact, remain fragmented internally. The new report provides critical insights into the marketing and R&D implications of these key industry shifts. The report utilises an extensive survey of industry executives to pinpoint the strategic implications for industry players, providing the key data and analysis of strategies adopted by leading companies seeking to optimise both their current position and future prospects. Customers who bought this item also bought The Pharmaceutical Industry: Key Trends and Strategic Issues Shaping the Industry. The GPL paradox: polarisation and flexibility Business Intelligence: Consolidation and Beyond (Strategic Focus) Global Recruitment Market: Highly Fragmented Market Creates Opportunities Indian Pharmaceutical Industry The Pharmaceutical Industry 2008: Current and Future Trends and Strategic Issues Shaping Pharma eHealthInsight Series: Online Pharmacies - Implications for the Pharmaceutical Industry An Exploration of Consolidation in the Generics Industry State of the Pharmaceutical Industry 2008 Indian Pharmaceutical Industry: Strategies, Trends and Opportunities The Consolidation of the Information Industry-A Paradigm Shift State of the Pharmaceutical Industry, 2007

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