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Enabling the Multi-Channel Retail Supply Chain (Strategic Focus)
Datamonitor, June 2010, Pages: 38
For many retailers within APAC and around the world, the question of whether or not to adopt a multi-channel retailing strategy has already been answered: multi-channel retailing is a business imperative. But there still remains much confusion about how to implement technology that supports a multi-channel operation that's efficient, effective, and focused on the total customer experience.
Scope
- Considers four key channels for retailers: stores, catalog, online, and mobile, with a detailed analysis of the supply chain dynamics of each.
- Provides technology recommendations to retailers that have already decided to engage in multi-channel retailing.
- Primarily looks at APAC, but retains a relevance to retailers around the world.
Highlights of this title
Too often, key data has been siloed within individual channels or within legacy technologies. Ovum believes that it is essential for retailers to shift to a composite-channel strategy, however, in order to accomplish this from the IT side, retailers will need to improve the underlying data upon which business processes rely.
Key reasons to purchase this title
- Understand the challenges facing the supply chain aspects of multi-channel retailing.
- Gain insight into Ovum's recommendations for IT leaders to support the business goals of multi-channel retailing.
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