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Develop an Enterprise Content Management Strategy

Info-Tech Research Group, July 2010


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This Info-Tech Research Group product combines actionable insight and relevant advice. Our practical approach is designed to have a clear and measurable impact on your organization’s bottom line.

ECM success isn't about technology; it's about the business problem.

Your Challenge

- ECM is a better acronym for vendor marketing than tactical IT planning.

- ECM is an incredibly complicated technology with a large array of add-ons and specialty products.

- The success of ECM depends on its popularity with business users. These users generally have very specific requirements that they struggle to articulate.

Our Advice

Critical Insight

- Master the dizzying vocabulary of ECM buzzwords and concepts.

- Create a specific business plan to capture the ECM project scope and objectives.

- Establish a set of ECM value metrics to guide ongoing projects and developments.

Impact and Result

- Business involvement in requirements gathering and training initiatives is crucial for ECM success.

- The ECM project must focus on three specific areas: IT efficiencies, compliance and litigation defense, and business process efficiency.

- Most enterprises benefit more from tactical point solutions that they do from ECM suites.

Get to Action

1. Develop a working vocabulary and understanding of ECM components.

Understand the various ECM concepts and technologies and how they relate to key considerations like worker productivity, managing information growth, and compliance. Establish a basis for ongoing ECM success.

- Storyboard: Develop an Enterprise Content Management Strategy

2. Create a business plan for ECM.

Articulate the business drivers for the ECM project and how they relate to the technology direction.

- Enterprise Content Management Readiness Assessment Tool

3. Complete a readiness questionnaire.

Determine whether the enterprise is ready to begin planning for an ECM solution.

- Enterprise Content Management Business Plan Template



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