2010 Digital Storage for Media and Entertainment Report
Coughlin Associates, March 2010, Pages: 147
2010 Digital Storage for Media and Entertainment, provides 147 pages of in-depth analysis of the role of digital storage in all aspects of professional media and entertainment. Projections of digital storage demand for content capture, post production, content distribution and content archiving are provided in 54 tables and 66 figures out to 2015.
The report includes results from a survey of mostly SMPTE members on their digital storage needs in these target segments. The survey was used to refine the analysis from previous editions. The report benefited from input from many experts in the industry which, along with economic analysis and industry publications and announcements, was used to create the data including in the report. Some highlights from the report:
- Digital storage requirements are exploding due to use of higher resolution and stereoscopic content in the media and entertainment industry
- New storage technology is changing the media and entertainment storage hierarchy
- Between 2009 and 2015 we expect the media and entertainment industry will see about a 10X increase in the required digital storage capacity and about a 12X growth in storage capacity shipments per year (from 4,094 PB to 47,291 PB)
- Total revenue for media and entertainment storage systems will increase about 2.1X from 2009 through 2015 ($3.0 B to $6.2 B)
- About 93% of the total storage capacity will be used for content archiving and preservation in 2009. We believe that this will increase to 96% of total capacity by 2015 due to more efficient and cost effective conversion services, lower overall storage costs and a greater ROI on long tail content
- In 2009 we estimate that about 86% of the total storage media shipped for all the digital entertainment content segments was tape with about 10% HDD, 4% optical and 0.3% flash memory (mostly in digital cameras and some media distribution servers)
- By 2015 tape units will decline slightly to 83%, HDDs increase to about 14%, optical decline to 2% and flash doubling in percentage to 0.6%
- Total revenue for storage media will increase about 4X from 2009 through 2015 ($415 M to $1,642 M)
Acknowledgements
The Author
Executive Summary
Key Points
Introduction
Cinema and Video Formats
Media and Entertainment Professional Storage Survey
Content Creation and Acquisition
Feature Film Acquisition
TV Production
Film Scanning
Storage Capacity Projections for Digital Content Acquisition
Post Production including Editing and Special Effects
Non-Linear Editing (NLE)
Special Effects and Other Post Production
Summary Post-Production Digital Storage Capacity Demand
Storage Capacity and Storage Revenue Projections for NLE, Special Effects
and Other Post Production Activities
Geographical Distribution of Post-Production Facilities
Media and Entertainment Content Distribution
Local Broadcast
Cable Distribution
Satellite Headend
TV Networks
Digital Cinema
Professional Media and Entertainment Internet Distribution
Video on Demand (VOD)
Summary of Non-Archive Entertainment and Media Storage
Archiving and Digital Preservation
Digital Conversion of Older Analog Content
Costs of Long Term Storage
Archiving of Digital Created Content
Total Archive and Preservation Storage Projections
Archiving Storage: Off-line, Near-Line
Uses of Archived Content—Making an Archive ROI
Migration of Content to Avoid Format Obsolescence
Capacity Requirements by Market Segment
Storage Revenue Estimates by Market Segment
Media Unit Projections
Conclusions
Some Media and Entertainment Market Players
NEWSLETTER SUBSCRIPTIONS
Table of Figures
Figure 1. Digital Entertainment Content Value Chain (An Accelerating Positive Feedback Loop)
Figure 2. Digital Entertainment Content Workflow (after StorageTek Chart).
Figure 3. Hybrid Motion Picture Production and Post-Production using Digital Intermediates.
Figure 4. Content is made up of Essence plus Metadata
Figure 5. Uses and Flow of metadata in the entertainment content process
Figure 6. Percentage of various recording media in professional video cameras
Figure 7. Panasonic Flash Memory Camcorder Module
Figure 8. Panasonic P2 and Sony SxS Flash Memory Camcorder Modules
Figure 9. Maxell iVDR Storage Module on a Sony Professional Camera
Figure 10. Do you reuse your digital media?
Figure 11. Digital Content Acquisition Storage Capacity Projections
Figure 12. Annual Storage Capacity Growth for Digital Content Acquisition
Figure 13. Professional Non-Linear Editing Model System
Figure 14. DAS vs. Shared Storage and Number of Post Seats
Figure 15. NLE Storage Capacity Annual Demand (TB)
Figure 16. Distribution formats for proxies or completed post work
Figure 17. Projections for Post Production New Storage Requirements
Figure 18. Price of Storage/GB for Facility Niche
Figure 19. Projection of HE/MR NLE Facilities Network Storage TAM ($M)
Figure 20. Estimated Post Production Facility Breakdown by Geography
Figure 21. Local Broadcaster Content Distribution Storage Capacity Analysis
Figure 22. Estimate of Local Broadcaster Distribution Network Storage TAM ($M)
Figure 23. Worldwide Distribution of TV Broadcasters
Figure 24. Cable Headend Distribution Storage Capacity Analysis
Figure 25. Estimate of Cable Headend Network Storage TAM ($M)
Figure 26. Satellite Headend Distribution Storage Capacity Analysis
Figure 27. Estimate of Satellite Headend Network Storage TAM ($M)
Figure 28. TV Master Network Delivery Storage Capacity Analysis
Figure 29. Estimate of TV Master Networks Network Storage TAM ($M)
Figure 30. Schematic of a Play-To-Screen Server with Functional Blocks (Thompson Grass Valley)
Figure 31. Digital Cinema Total Annual Content Storage Projections
Figure 32. Annual New Storage Capacity for Digital Cinema
Figure 33. Estimate of Digital Cinema Storage TAM ($M)
Figure 34. Internet Content Distribution System (CDN)
Figure 35. Internet Content Delivery Storage Capacity Analysis
Figure 36. Estimate of Internet Content Delivery Network Storage TAM ($M)
Figure 37. Examples of Flash-based Content-Delivery Servers
Figure 38. Video on Demand Total Storage Capacity Model
Figure 39. Annual Growth in Video on Demand Storage Capacity
Figure 40. Estimate of VOD Storage TAM by Category ($M)
Figure 41. Non-Archive Media and Entertainment Annual Network Storage TAM Estimate
Figure 42. Non-Archive On-Line Network Annual Storage TAM Estimate
Figure 43. Non-Archive Near-Line Network Annual Storage TAM Estimate
Figure 44. Non-Archive Direct Attached and Local Storage Annual TAM Estimate
Figure 45. Total Non-Archive Storage Annual TAM Estimate
Figure 46. Non-Archive Network Storage Capacity Annual Demand Estimate
Figure 47. Non-Archive On-Line Network Storage Capacity Annual Demand Estimate
Figure 48. Non-Archive Near-Line Network Storage Capacity Annual Demand Estimate
Figure 49. Non-Archive Direct Attached Storage and Local Storage Capacity Annual Demand Estimate
Figure 50. Non-Archive Total Storage Capacity Annual Demand Estimate
Figure 51. Percentage of Digital Long-Term Archives on Various Media
Figure 52. Percentage Growth Rate of Archival Media Types
Figure 53. Comparison of Estimated Annual Cost to Save 1 PB for 20 Years
Figure 54. Total Annual Digital Storage Annual Demand Projections for
Archiving and Digital Content Conversion & Preservation
Figure 55. Growth in Near-Line and Off-Line Digital Storage for Content Archiving.
Figure 56. Schematic Showing Workflow for Archiving, Accessing and Using Archived Content in Distribution
Figure 57. Media Annual Revenue Estimate Summary ($M)
Figure 58. Tape Cartridge Annual Unit Shipment Projections
Figure 59. Flash and Optical Disk Unit Annual Unit Shipment Projections
Figure 60. HDD Annual Unit Shipment Projections
Figure 61. Distribution of Storage Capacity for Entertainment Creation, Archiving, and Distribution Segments (2009)
Figure 62. Distribution of Storage Capacity for Entertainment Creation, Archiving, and Distribution Segments (2015)
Figure 63. Media and Entertainment Market Storage Revenue Share by Segment (2009)
Figure 64. Media and Entertainment Market Storage Revenue Share by Segment (2015)
Figure 65. Market Share of Storage Media by Storage Capacity Shipped (2009)
Figure 66. Market Share of Storage Media by Storage Capacity Shipped (2015)
List of Tables
Table 1. Example Resolution, Data Rates and Storage Capacity Requirements for Professional Media Standards
Table 2. Feature Film Metrics (24 fps, 10-bit deep, 3-color file assumed)
Table 3. Percentage of survey participants in content market segments
Table 4. Survey participant location
Table 5. Uncompressed Format Assumptions for 1 Hour of Content
Table 6. Feature Film Projection Assumptions
Table 7. TV Broadcast Assumptions
Table 8. TV Episodic Assumptions
Table 9. General Assumptions for TV Content
Table 10. Feature Film Scanning Digital Storage Requirements
Table 11. Assumptions for Film Scanning Projections
Table 12 Professional NLE Bandwidth Requirements
Table 13. Professional NLE Storage Assumptions
Table 14. Professional NLE Storage Projections
Table 15. Special Effects and Other Post Production Activities Storage Projections
Table 16. World-Wide Post Facilities Capacity Growth Estimates (On-Line, Near-
Line and DAS/Local)
Table 17. Post-Production Facility Spending Assumptions
Table 18. World-Wide HE/MR NLE Facilities Spending Estimates
Table 19. Percentage of Content on Physical Media for Professional Content Distribution
Table 20. Additional Assumptions on Local Broadcast Content
Table 21. Estimate of WW Local Broadcast Storage Capacity Requirements and Spending
Table 22. Cable Headend Assumptions
Table 23. Estimate of WW Cable Headend Storage Spending
Table 24. Satellite Headend Assumptions
Table 25. Estimate of WW Satellite Headend Storage Spending
Table 26. TV Master Network Assumptions
Table 27. Estimate of WW TV Master Network Storage Spending
Table 28. Comparison of Costs for Distribution with Various Optical Media as well as hard disk drives3
Table 29. Digital Cinema Expected Cost Reductions
Table 30. Digital Cinema Storage Estimate Assumptions
Table 31. Digital Cinema Storage Estimate
Table 32. Internet Content Delivery Assumptions
Table 33. Estimate of WW Internet Content Delivery Storage Spending
Table 34. VOD Capacity and Bandwidth Requirements
Table 35. VOD Capacity Model Assumptions
Table 36. Video on Demand Storage Capacity Model (TB)
Table 37. 2006 Estimated Costs for Archiving Motion Picture Materials on HDD Arrays and a Tape Library ($/TB)
Table 38. Assumptions for Archiving and Digital Preservation
Table 39. Archiving and Digital Conversion and Preservation Storage Projections
Table 40. Annual Total Capacity Projections by Media and Entertainment Market (Petabytes)
Table 41. Annual New Capacity Projections by Media and Entertainment Market (Petabytes)
Table 42. Annual New Direct Attached and Local Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 43. Annual New Total Networked Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 44. Annual New On-Line Networked Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 45. Annual New Near-Line Networked Storage Capacity Projections by Media and Entertainment Market (Petabytes)
Table 46. Total Entertainment and Media Storage Revenue Estimate ($M)
Table 47. Direct Attached and Local Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 48. Total Network Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 49. On-Line Network Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 50. Near-Line Network Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 51. Off-Line Storage Entertainment and Media Storage Revenue Estimate ($M)
Table 52. Media Unit Storage Capacity and Price Assumptions
Table 53. Detailed Annual New Media Unit Breakdown by Application
Table 54. Annual New Media Unit Summary
Tom Coughlin, President, Coughlin Associates has been working for over 30 years in the data storage industry at companies such as Ampex, Polaroid, Seagate, Maxtor, Micropolis, Syquest, 3M and other companies. He has over 60 publications and 6 patents to his credit. Tom is active with IDEMA, the IEEE Magnetics Society, IEEE Consumer Electronics Society, SNIA, SMPTE and other professional organizations. He is the founder and organizer of the Annual Storage Visions Conference (before the International CES) as well as the Creative Storage Conference. Coughlin Associates provides market and technology analysis, technical reports and white papers, as well as Data Storage Technical Consulting services.
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