|
|
 |
|
Viewing report
|
|
|
|
Develop a Mobile Application
Info-Tech Research Group, June 2010
This Info-Tech Research Group product combines actionable insight and relevant advice. Our practical approach is designed to have a clear and measurable impact on your organization’s bottom line.
Engage your mobile audience and maximize your market reach.
Your Challenge
- Today’s business leaders are increasingly focused on engaging a growing mobile audience that will potentially access, use and buy the enterprise’s products or services via mobile devices. However, most IT organizations charged with mobile application development lack insight and prior experience in this leading edge area.
- Launching a single mobile app is a complex undertaking in itself, but at the same time the marketplace consists of multiple competing platforms, devices, and distribution channels. Given limited development resources, it’s not clear which path will lead to the greatest revenue opportunities.
- This solution set will help you develop your mobile application strategy and deliver the solution that the business needs to realize its key sales and marketing objectives for the project.
Our Advice
Critical Insight
- Although your potential audience uses a range of different mobile platforms and devices, you can’t effectively address all of them in your first release. Identify your primary target very early in the process and only plan to expand to secondary platforms once the app has launched and been proven effective.
- Beware of scope creep and keep the focus on getting the app out in your established timeframe; understand that incremental updates are your friend. The leading application marketplaces make the update process very simple, effective, and transparent to end users – you will be able to get additional features out to users in the future with minimal disruption.
Impact and Result
- Gauge the market opportunity for a mobile application and determine the scope and effort associated with each of the necessary steps from conception to release.
- Identify commonly overlooked elements that you must address within your mobile application strategy, including promotion and distribution and ongoing measurement and analytics.
Get to Action
1. Develop a mobile application
Expand the overall reach and audience for our product/service.
- Storyboard: Develop a Mobile Application
- Develop a Customer-Facing Mobile Application
2. Identify target mobile platform
Bring the required focus to the first and most important release.
- Mobile Application Type Assessment Tool
Customers who bought this item also bought
Smartphone App Market Monitor
Smartphones: New User Paradigms and Behaviors
Global Smartphone Application Report 2010 (Update: 1st Half Year 2010)
Smartphone Apps - Global Strategic Business Report
Mobile Health Market Report 2011-2016: The Impact of Smartphone Applications on the Mobile Health Industry (Vol. 2)
The Mobile Application Market
HTML5 and Cross Platform Mobile Web Application Developments: New Ammo for the Fragmentation War
Smartphone Application Market Trends and Figures 2010-2013
The Market For Mobile Application Development Services: Selling The Spades For The App Gold Diggers
Mobile Handset and Application Subscription Service
|
|
|
|
