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Google in LBS: Location-based Advertising Patent
Mind Commerce LLC, July 2010, Pages: 10
Google recently announced it was granted patent 7,668,832 for 'Determining and/or using location information in an ad system'. This patent contains eight (8) claims, including two (2) independent claims.
This report provides a patent analysis including a detailed assessment of the two independent claims. This report also evaluates the patents applicability and impact on Google competitors as well as the location infrastructure companies and the wireless carriers.
Key Benefits:
- Coverage areas for the Google patent
- Companies effected and impacts
Audience:
- Google and its partners
- Google competitors
- Wireless carriers
- Location infrastructure companies
Keywords: Google, Google LBS, Google location advertising, Google Location-based Advertising, Yahoo, Microsoft, AOL, Wireless Carriers, Mobile Marketing Association, MMA
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