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Emerging Food and Drinks Markets in Latin America: Fast Growth and Maturing Countries and Product Markets
Business Insights, June 2010, Pages: 137
Latin America is experiencing wide scale demographic changes and unprecedented levels of urbanization. The region largely suffers from low per capita expenditure with many countries suffering wide scale poverty.
The report provides a scorecard that measures the most promising markets. Some of the top-rated countries are then explored in more depth, providing insight into the opportunities and risks in their food and drinks markets. ‘Emerging Food and Drinks Markets’ is a new management report that assesses Latin America across 8 food and drinks metrics, including market size, market growth, per capita spend, population, market intensity, commercial infrastructure and social structures. Each market is rated for each individual metric and an overall score produced to allow a final ranking. Key countries are examined in depth to assess the risks and opportunities in their food and drinks markets.
This analysis has enabled the authors to analyse market attractiveness and maturity of 8 countries, in order to identity future growth opportunities and risks for food and drinks manufacturers.
Key features of this report
- Gathers and analyzes the most recent data relating to 7 emerging food and drinks markets across 7 different metrics.
- Uses market value data to analyze market size, growth and per capita spend on food and drinks in each country.
- Analyses emerging markets in an overall scorecard, arriving at a list of the most attractive emerging food and drinks markets. Uses population, GNI, GDP and other indicators to come to the overall ranking in the scorecard.
- Explores the top five ranked countries in depth, including regional and country-specific market drivers and key trends within the country's food and drinks market.
- Examines the market value and growth of the dairy, soft drinks, savory snacks and bakery and cereals markets in each of the top five ranked countries in order to pinpoint key opportunities for manufacturers in each category.
Scope of this report
- Provides an easy to understand ranking of 7 emerging food and drinks markets.
- Provides insight to the food and drink manufacturer when deciding to enter a specific emerging food and drinks market.
- Analyzes the key trends being followed in the top five emerging food and drinks markets.
- Analyses the key market drivers of emerging regions and the top five emerging food and drinks market.
- Analyses four specific food and drinks categories in the top five emerging food and drinks markets.
Key findings from this report
- Latin America is experiencing wide scale demographic changes and unprecedented levels of urbanization. The region largely suffers from low per capita expenditure with many countries suffering wide scale poverty.
- Regulatory rules tightened during the recession protect domestic producers and limit potential of new players who do not secure affiliations with local companies.
- Much of Latin America is characterized by a relatively young age profiles. Younger consumers bring many demands but are receptive to new products and marketing, and will challenge traditions more readily.
- Penetration of new technologies is increasing in Latin America but typically remains behind the western world.
- Future market growth is expected to marginally trail that of current levels although by category it is a more positive picture.
- Per capita expenditure growth is mixed throughout the region with pockets of strong growth expected (Peru, Uruguay) but also areas of slower growth in the more mature markets (Brazil and Mexico).
Key questions answered
- What are the most attractive emerging food and drinks markets in Latin America?
- What are the key market drivers in the most attractive emerging and mature food and drinks markets in Latin America?
- Which food and drinks categories are most attractive in Latin America?
- Which trends are most apparent in the most attractive emerging food and drinks markets in Latin America?
- Which of the 8 countries present the most opportunity / risk for food and drinks manufacturers?
- How are leading players in Latin America, driving growth and innovation in their particular categories?
- What 7 metrics have been used in our analysis?
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