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Fragrances in South Africa to 2014
Datamonitor, July 2010, Pages: 108
This databook provides key data and information on the fragrances market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: female, male and unisex fragrances.
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the fragrances market, including company overview, key facts and business description
Highlights of this title
The market for fragrances in South Africa increased at a compound annual growth rate of 6.2% between 2004 and 2009.
The female fragrances category led the fragrances market in South Africa, accounting for a share of 59.2%.
Leading players in South African fragrances market include Indigo Cosmetics, LVMH Moet Hennessy Louis Vuitton SA and Chanel.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the fragrances market in South Africa
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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