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Fragrances in the Philippines to 2014
Datamonitor, July 2010, Pages: 117
This databook provides key data and information on the fragrances market in the Philippines. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: female, male and unisex fragrances.
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the fragrances market, including company overview, key facts and business description
Highlights of this title
The market for fragrances in the Philippines increased at a compound annual growth rate of 3.5% between 2004 and 2009.
The female fragrances category led the fragrances market in the Philippines, accounting for a share of 83.3%.
Leading players in Philippines fragrances market include Avon Products, Inc., Sara Lee Corporation and Maurer & Wirtz GmbH & Co. KG.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the fragrances market in the Philippines
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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