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OTC Healthcare in Middle East and Africa to 2014
Datamonitor, July 2010, Pages: 126
This databook provides key data and information on the OTC healthcare market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description
Highlights of this title
The market for OTC healthcare in Middle East and Africa increased at a compound annual growth rate of 7.6% between 2004 and 2009.
The traditional medicines category led the OTC healthcare market in Middle East and Africa, accounting for a share of 25.5%.
The leading players in the Middle East and African OTC healthcare market include GlaxoSmithKline Plc, Johnson & Johnson and Novartis AG.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Middle East and Africa
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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