- Published: April 2012
How Tweens & Teens Use Social Media
- Published: November 2009
- Region: North America
- 24 Pages
- EPM Communications Inc
Turn teens and tweens into brand ambassadors to carry your company’s message in myriad unseen (and often impossible to measure) ways.
It costs little or nothing to set up a Facebook or Twitter account that can effectively reach tweens, teens, and young adults. Yet relatively few youth-oriented brands have done so. Some are so haphazard about social networking that they make it difficult to even find their sites or don’t bother to maintain them, which is potentially even more damaging. Meanwhile others successfully promote their core business with innovative social networking programs.
This new special report, How Tweens & Teens Use Social Media gives you both sides of the equation: How tweens, teens, and young adults interact with social media on the one hand, and what brands are doing to intercept their fragmented attention on the other.
Did you know that:
- 29% of Twitter users 18-24 years old use Twitter to follow their favorite companies.
- 15-17 year old Internet users spend 19.9 hours a week online.
- 54% of 13-14 year olds have Facebook pages.
Learn how to develop compelling promotions that integrate social networks. See where you can “steal smart” from successful social media campaigns:
- Discover how you can foster community by examining how teen clothing retailer Wet Seal uses social networking to encourage teens to create, share, and purchase new outfits.
- Find out how you can successfully reposition your brand for tweens and teens by borrowing techniques Burger King uses on Facebook.
- Learn how to generate a dialog with your tween and teen customers when you see how Disney, Scholastic and others launch and extend multi-platform properties.
No single “correct” approach applies to every situation. That’s why How Tweens & Teens Use Social Media gives you hard data on what’s working along with examples of how brands are exploiting social media. SHOW LESS READ MORE >
PART I: WHO USES SOCIAL MEDIA?
- Teens, Tweens Increasingly Creating Their Own Brands
- Social Networks In Flux: Demographics Shift, Marketing Applications Continually Evolving
- Tweens Search For YouTube
- Exhibit: Top Search Terms Among Tweens, Feb-June 2009
- Teens Online, And Connected
- Teens Regularly Refresh Site Links
- Exhibit: Frequency Teens Visit Select Websites, Per Day
- Virtual Worlds Must Be Fun
- Teens Spend Four Hours A Day On Social Sites
- Exhibit: Adoption Rates Of Social Networking Sites
- How Teens’ Online Activities Differ From Their Parents’ Assumptions
- Exhibit: Things Teens Have Done Online Versus What Their Parents Think They Have Done
- Twitter Still Emerging With Gen Y
- Twitter Still Not As Popular As Social Sites
- Exhibit: Reasons Twitter Members 18 And Over Access The Site, 2009
- Exhibit: Why Users Are Motivated To Visit Twitter, 2009
- Twitter Users Are Active Music Consumers
- Exhibit: Music Consumption Of Twitter Users Vs. Non-Twitter Users, 2009
PART 2: HOW BRANDS, MARKETERS ARE USING SOCIAL MEDIA
- Youth Marketers Need To Respect Boundaries, Combine Offline/Online Elements, And Venture Out To The Edge
- Marketeres Turn To Web 2.0 Tactics To Woo Young Women; But Not All Technology Is A Draw For Female Consumers
- Social Media Proclaims Love For Fox’s 'Beth Cooper'
- MySpace Still In Fashion For Uni’s 'Bruno'
- Growing Properties Across Multiple Media Platforms Enables Licensors To Broaden Their Reach
- Fox Feeds Tweets Into 'Dollhouse' Banner Ads
- Mike And Ike Back Jordin Sparks, Fight Childhood Cancer
- Brands Re-Evaluate Virtual Worlds As They Shift Expectations And Redefine Metrics For Success
PART 3: SELECT YOUTH-SKEWING BRANDS AND THEIR SOCIAL MEDIA LINKS, OR LACK THEREOF
- Exhibit: Brands And Their Social Media Links, 2009
|Hard Copy (Hard Back)||A printed copy of the report will be shipped to you. The report has a hardback cover.|
|Electronic (PDF)||The report will be emailed to you. The report is sent in PDF format.||This is a single user license, allowing one specific user access to the product.|
|Electronic and Hard Copy (PDF)||A copy of the report will be emailed to you and a printed copy will be shipped to you. The Electronic copy is sent in PDF format.||This is a single user license, allowing one specific user access to the product.|
|Enterprisewide||The report will be emailed to you. The report is sent in PDF format.||This is an enterprise license, allowing all employees within your organisation access to the product.|