- Language: English
- 38 Pages
- Published: December 2011
- Region: North America
How Tweens & Teens Use Social Media
- Published: August 2013
- Region: North America
- 42 Pages
- EPM Communications Inc
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With a click on any of these three words, tweens and teens influence trends and brand recognition - and determine the "next big thing".
The report How Tweens & Teens Use Social Media shows how these savvy, multi-focused trendsetters interact with social media and how brand marketers successfully intercept their fragmented attention. This comprehensive report provides you with hard data and definitive analysis, giving you the invaluable information you need to promote your core business through social media programs.
In How Tweens & Teens Use Social Media you will learn:
- How leading brands integrate social media while using corporate partners for youth events and activities.
- Which traditional sports league is using social media to entice and engage more young fans.
- In what way teens stream, download, and record content.
- How top companies use social media to keep sponsorships relevant to tweens and teens.
- Which social media brands are most valuable in tweens' and teens' eyes.
These days, life without technology and social media is unfathomable - for tweens and teens more than anyone. Tethered to their electronic communication devices, social media serves as the foundation of all their activities - from playing games to sharing photos to cultivating a social life, and of course, to weighing in on the "next big thing."
Do you know:
- How much time tween girls spend, on average, playing online games?
- What percentage of teens rely on text messages to communicate with others?
- What major brand has an 80-year relationship with the Olympic Games and which car maker has sponsored Little League Baseball and Softball for 15 consecutive years?
- What time of day works best for American Eagle Outfitters, Kenneth Cole, and Old Navy when posting on Facebook?
How Tweens & Teens Use Social Media provides you with hard facts from more than 60 sources, along with definitive analysis from the editors of Youth Markets Alert, giving you the invaluable information you need to promote your core business through social media programs.
Illustrated with 38 charts, tables, and graphs, How Tweens & Teens Use Social Media is the only, must-have authoritative report in today's marketplace. Find the data you need, along with examples of how brands use social media to attract today's multiscreen, multi-tasking youth audience. SHOW LESS READ MORE >
PART I: RESEARCH
Tweens' Online Habits
Tweens' Self-imposed Rules Regarding Their Internet Usage
Tweens' Social Networking Behaviors
How Kids Ages 6-12 Use Social Networks
Parents Outline Their Tweens' Online Habits
Video Viewing Habits Among Ages 6-12
How Tweens Consume Video, By Age Group, Per Week
Insight Into Tweens' Lifestyles
Activities 6-11-year-olds Do On Their Cell Phones
Children's Digital Habits And Use
What Tweens Ages 6-11 Do While Using Smart Devices
How Tweens Ages 6-11 Use Smart Devices
Ages 10-11 Are Key Internet Turning Points
Tween Girls Gather Around The Computer On Saturdays At 5 p.m. To Play Online Games
Most Popular Online Gaming Genre Among Tween Girls Ages 8-12
Tweens Love Angry Birds
Most Popular Android Games Among Tweens Ages 8-15, Based On Length Of Time Spent Playing
How To Connect With Today's Tweens
Teens And Their Online Lives, Social Media Habits, And What They Think About Privacy
Who Are Teens' Facebook Friends?
Information Teens Post To Their Social Network Profiles, 2006 Vs. 2012
Teens Prefer IMAX But Almost Half Stream Movies
Monthly Time Teens And Young Adults Spent Watching Video On TV, Online, And On Mobile, By Age
How Teens Prefer To Watch Movies
How Teens Prefer To Listen To Music
Myths And Misconceptions Over Youth Digital Habits
Teens Are Connected And Empowered By Technology
Situations When Teens Are Unplugged From Technology
Social Media Platforms Teens Visit At Least Weekly
Brand Purchases That Teens Say They Have "A Lot" Or "A Little" Influence Over
Teens Have More Tech Devices And Spend More Time On Them Than Adults
Teen And Young Adult Social Network Demographics
Media Use Is Complementary, Not Cannibalizing
Technology Ownership, By Age Range
Millennials Are Ushering In New Views Over Online Privacy
Most Valuable Social Media Brands
Most Valuable Social Media Brands
Teens Offer Mixed Opinions Over Texting And Driving
Teen Behavior While Behind The Wheel Over Past Three Months
Teens On Most Effective Ways To Get Them And Their Friends To Stop Texting While Driving
Average Number Of Text Messages Teens Send And Receive Each Day
Mobile Gamers Come Out To Play During Primetime
Peak Weekday Usage For Select Smartphone Activities
Parents Keep An Eye On Teens
Millennials And Their Online Lives
Teens Are Regular Users Of Tumblr, Facebook
Daily Users Of Select Social Networks, By Age Group
Teens Link?Social Media With TV?Viewing
TV Viewing And Social Media Habits Of 15-17-year-olds Vs. 18-34-year-olds
Facebook Users Show Their Love For Wall Posts, Not Brands
What Facebook Users "Like"
Ages 13-14 Signal Tech Transition
Median Number Of Text Messages Sent Per Day By Children 12-17-years-old, By Select Demographic Characteristics
How Teens Stream, Download, Record Content
Demographics Of Teens Who Upload And Record Video
Demographics Of Teens Who Stream Live Video
Teens'?Online Activities Kept Hidden?From Parents
How Teens Avoid Online Parental Monitoring
Teen Online Users' Most Visited Websites
Teen Girls Favor Free Streaming
Teens Spend $9 Per Month On Online Games
Game Genres That Teen Boys And Girls Play Most Frequently On Facebook And Mobile Devices
Teens Use Digital Devices To Do Homework
Social Media Raises Teens' Awareness
Online Awareness Gap Grows Between Parents And Children
Parents Are Concerned About Their Teens' Online Futures
Kids Spend Time Watching TV, Playing Games, But Parents Wish?They Would Read
Teens Text To Talk With Friends, But They Want Brands To Use Email To Reach?Them
Preferred Channel For Teens To Receive Select Information
Ways Teens Ages 15-17 Have Been Influenced To Purchase A Product Or Service During Past Year
Social Media Activities Teens Ages 15-17 Do At Least Once A Day
Teen Internet Usage Varies By Gender, Race, And Household Income
Teen Computer And Tablet Ownership Demographics
Teens Want Friends To Stop Tagging Their Photos
Activities Kids Ages 9-17 Do 5-7 Times Per Week, 2010 Vs. 2012
PART II: BRANDS
Merchandising Apps: Identifying And Overcoming The Challenges To Becoming The Next Angry Birds
Taking It For Granted: How Brands Keep Sponsorships Fresh After Several Years Of Support
How The NHL Is Making Itself Relevant To Younger Fans
How Discovery Uses Social Networks To?Connect With?Young Viewers
Marketing Guru Outlines Tactics To Successfully Utilize Social Media
Effective Tactics For Social Media Campaigns
Social Networking Challenges When Users Are Under Age 13
Coca-Cola Uses Celebrity To Unite Its Social Media Presence
Social TV: The Next Big Thing For Reaching Teens?
Organic Is Most Popular Social Media Tactic, Paid Is The Most Effective
Social Media Tactics Used By Marketers
Targets Used By Marketers When Buying Ads On Social Media Sites