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12th Annual Consumer Electronic Ownership and Market Potential Study
Consumer Electronics Association, The, May 2010, Pages: 463
What are the most (and least) commonly owned consumer electronics (CE) products in the United States? CEA’s annual Household CE Ownership and Market Potential study explores U.S. household ownership and market potential for several CE products including: HDTVs, LCD TVs, Blu-ray disc players, DVRs, MP3 players, MP3 player docking stations, gaming consoles, smartphones, laptop computers, netbooks, eReaders, surround sound systems and soundbars.
The study assesses household penetration of key CE technologies, calculates installed base estimates and quantifies purchase intentions. Household purchase intentions are segmented between first-time and repeat buyers, to provide an estimate of future demand. In addition, household subscription rates to key CE-oriented services including movie rental, video game rental, satellite radio, internet phone, digital file back-up, music subscription and in-vehicles communications/safety services are included in this years’ study as well. This study is a must read for anyone involved in the CE industry.
Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Communications; Internet; Mobile Electronics; Portable; Video; Wireless Communications
Measurements: Annual Benchmark Study; Expenditures (Past); Ownership; Purchase Intentions
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