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Viewing report
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3D in the Home: Who, What, When and Where
Consumer Electronics Association, The, March 2010, Pages: 12
3DTV was one of the biggest themes emerging from the 2010 International CES, but is it a viable home entertainment technology? While we've had 3D in some form for over 100 years, it is now pushing into the living room. Can it survive and will it make a difference? CEA and Entertainment Technology Center (ETC) present a second year follow-up report to their groundbreaking 2009 3D study.
Among the topics covered are:
- The current state of 3D
- What segment of the population is interested in learning more about 3D
- What segment of the population is most interested in bringing 3DTV into their home
- The forecast for 3D TVs over the next three years
This report is a must read for anyone involved in the manufacturing, marketing and merchandising of 3DTV and 3D content.
Topics Included In Study: Content; Digital Television; Gaming; Video
Measurements: Awareness; Expenditures (Future); Interest; Purchase Intentions; Satisfaction
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