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Southeast Asian and Australasian Transfer Switch Market
Frost & Sullivan, May 2010, Pages: 110
The research service covers several factors that are expected to influence the transfer switch market in Southeast Asia and Australasia. Thus, the service determines the market size and the market share of top market participants in the industry, as well as seeks to identify the drivers and restraints that are affecting the future growth of this market. It offers an industry prospective and determines the current market size and assess the future market growth, competitive environment, and growth opportunities. The service enables a comprehensive view into the transfer switch market across the Southeast Asian and Australasian region. It allows companies to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Research Overview
This Frost & Sullivan research service titled Southeast Asian and Australasian Transfer Switch Market provides revenue forecasts, market dynamics, and market trends. In this research, Frost & Sullivan's expert analysts thoroughly examine the following transfer switch (TS) market segments: automatic transfer switch (ATS) and static transfer switch (STS).
Market Overview
Communications Sector Supports Growth in the Southeast Asian and Australasian Transfer Switch Market
During 2009, the economic meltdown had taken its toll on the Southeast Asian and Australasian TS market. The market had contracted in the wake of retarded growth in the finance and IT sectors. It is poised to recover in the short term as economic recovery gets underway and enables more viable approaches to capital expenditure. New communication networks that cater to global system for mobile communication (GSM), 3G, and data center inception will be commissioned in the short term. Consequently, servers, voice over Internet protocol (VoIP), base stations, and mission critical equipment will be required to build infrastructure. 'As TS systems ensure smooth transfer between loads, a demand spike for these systems is anticipated,' notes the analyst of this research service. 'The Go Green global initiative, which is closely aligned with power quality requirements, is likely to drive the total TS market growth in the long term.'
Despite the positive outlook, the market is reined in by some impediments. The reliability of power systems is dependent on the quality of output and the capability to monitor and prevent power outages. Blackout or brownout is unacceptable. The lack of emphasis on power quality in power infrastructure, especially in the Southeast Asian region, is likely to lead to disintegration of power transmission and distribution. Apart from this, most end users and technical authorities have limited knowledge about the TS features, applications, and the benefits of using this technology. Efforts are underway to educate civil engineers, consulting engineers, and stakeholders about the benefits of reliability and functionality that these systems confer. However, these initiatives have only met with limited success. In addition, engineering consultants, who are generally conservative in nature, often ignore the significance of TS, especially STS. All the manufactured TSs are homogeneous and participants are finding it hard to make technological breakthroughs in the TS market. The degree of technical change is low when compared to that of other power equipment, leading to product commoditization.
As market maturity is imminent, innovation can help ramp up prospects, creating new business opportunities and triggering long-term growth. Manufacturers that have the capability to improvise on product footprint are likely to gain the competitive edge. There are substitutes, such as circuit breakers and contactors, in the total TS market, which offer lower cost alternatives to end users. These substitutes are commonly adopted, as price sensitivity is high in the total TS market, impeding market growth. Improvisation on product footprint enhances workplace ergonomics, whereby space constraints are mitigated for strategic development, such as future system expansion. TS is gaining traction in power solutions, particularly in the Southeast Asian region. System requirements are increasingly stringent and demanding in this competitive environment. Participants must go the extra mile to squarely meet system specifications. 'Building awareness is crucial to ensure business progression,' says the analyst. 'Engineering consultants should not be neglected as they are vital links in the value chain, playing a decisive role in the decision making process.'
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Automatic transfer switch (ATS)
- Static transfer switch (STS)
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