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The South African Markets for CCTV
Frost & Sullivan, April 2010, Pages: 111
This Frost & Sullivan research service titled The South African Markets for CCTV provides a strategic overview of the South African markets for closed-circuit television (CCTV). This research service analyses the current competitive structure as well as key participants and organisations active in each of the sectors within the South African CCTV market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product types: cameras, remote surveillance systems, multiplexers, lenses, video recorders, quads, telemetry and video monitors.
Market Overview
A Rise in the Incidence of Crime in South Africa Boosts the Demand for CCTV Systems
In the present world, security is viewed as a necessary and practical part of any building architecture. Rising incidences of workplace violence, armed robberies and corporate espionage have resulted in companies installing new security systems and upgrading their legacy systems with advanced CCTV systems. Customers are increasingly looking at ways to enhance their security in the light of the surge in crime in South Africa. “Insurance companies are becoming reluctant to insure unsecured properties,” notes the analyst of this research. “This includes providing general crime prevention advice and system specifications for submission to insurance companies to obtain approval prior to installation.” Armed robberies, automated teller machine (ATM) bombings and other related crimes have impelled customers to increase their security levels and invest more in security systems. This has led to a significant growth in the South African market for CCTV.
However, technological innovation has brought with it more efficient and effective systems with a longer lifespan. Although this is an advantage in the short term, it has an indirect disadvantage in the long term as it erodes the suppliers’ sales. “In such a highly price sensitive market, suppliers will find it difficult to increase their price to compensate for the decrease in demand,” explains the analyst.
Suppliers should focus on ongoing innovation so that newer and superior CCTV models are available in the market and attract consumers to upgrade to the latest CCTV models. Technological innovation is mostly linked with better functions and operational improvements. Improved technologies result in the availability of advanced features, thereby making the products more appealing to the end users. “End-users are becoming increasingly aware of the various benefits and medium to long-term cost efficiencies associated with the use of novel CCTV technologies,” concludes the analyst. “This has prompted a shift from guard services to CCTV security systems that are considered to be more efficient and reliable.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Product Type:
- Cameras
- Remote surveillance systems
- Multiplexers
- Lenses
- Video recorders
- Quads
- Telemetry
- Video monitors
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