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Southeast Asia (SEA) and Australia New Zealand (ANZ) Automation and Software Solutions for Chemicals and Petrochemicals Industry
Frost & Sullivan, Dec 2009, Pages: 152
This Frost & Sullivan research service titled Southeast Asia (SEA) and Australia New Zealand (ANZ) Automation and Software Solutions for Chemicals and Petrochemicals Industry provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: distributed control systems (DCS), programmable logic controllers (PLC), human machine interfaces (HMI), supervisory control and data acquisition (SCADA), and manufacturing execution systems (MES).
Market Overview
Broadening of Capacity and New Plant Installations Energize the Southeast Asia (SEA) and Australia New Zealand (ANZ) Automation and Software Solutions for Chemicals and Petrochemicals Industry
Increasing competitive pressure and volatility in the price of petrochemicals are the two prominent factors driving growth in the Southeast Asia (SEA) and Australia New Zealand (ANZ) automation and software solutions for chemicals and petrochemicals industry. Companies in this space are deploying new age technology to achieve enhanced efficiency and cost reduction. Automation greatly helps in achieving these ends. Rising demand coupled with capacity expansion and the setting up of new chemical and petrochemical plants will amplify prospects for the automation market in the chemicals and petrochemicals industry. 'The rise of Southeast Asia as an investment hub would bring in a number of green field projects in the future,' notes the analyst of this research service. 'This in turn would attract huge business for automation suppliers as savings in energy and running cost become very important priorities for end users.'
Although the prospects for the market look bright, there are some impediments reining in market progression. The global economic slowdown has impacted the industry and there is a downturn in the demand for petrochemical products. China, one of the largest consumers of petrochemicals from Southeast Asia, has reduced consumption during the last few months. Financial constraints have forced companies to minimize expenditure and they are likely to opt for automation solutions only in cases of extreme necessity. In addition, political instability has proved to be a roadblock for market development. Countries such as Vietnam and Indonesia, which are considered potential hubs for the chemicals industry, have failed to lure sufficient investments owing to the indifference of the respective governments. The market is also reined in by shortage of qualified personnel, who play a critical role in the decision-making process. The dearth of experienced and skilled employees will ratchet up training costs, as more time will be devoted to training inexperienced employees. The lack of awareness about the benefits of automation has made end users wary about adoption of automation solutions. Most end users are satisfied with their legacy systems and are hesitant to replace existing systems, as they are unsure if the investment in automation would justify the returns.
'Going forward, automation suppliers must work toward nullifying end user misgivings,' says the analyst. 'This can be achieved by encouraging end user participation in exhibitions and seminars and other technical forums.' A gradual change in customer perception could be initiated, if suppliers have a clear perception of customer requirements and justify the return on investment in automation on a case-by-case basis. Automation suppliers must strike up partnerships with system integrators and distributors to enable deep market penetration, as the latter have better local knowledge. Environmental regulations and compliance requirements are bound to get more stringent in the future, and automation suppliers must offer appropriate solutions that would squarely address these issues.
Technologies:
The following technologies are covered in this research:
- Distributed control systems
- Programmable logic controllers
- Human machine interfaces
- Supervisory control and data acquisition
- Manufacturing execution systems
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