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China Toy Market Report

Beijing Zeefer Consulting Ltd., Oct 2011, Pages: 50


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This report presents a clear picture of the overall development of the toy market in China and the trend in recent years based on detailed data analysis. This report includes an analysis of the toy market size and market share in China, a study on major hot areas in this market, an introduction of key data and a comparison of the top 10 enterprises in terms of sales revenue and market share.

This report covers the following sections.

- Market Size
Based on Zeefer's China Market Size Formula, through an analysis on market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of China's market and changes in the overall market size.

- Hot Areas
Based on a comparison and analysis on import in different provinces or cities, this report points out those hot areas in this market which deserve the most attention.

- Top 10 Enterprises
Based on the comparison and analysis on top 10 leading enterprises in terms of sales revenue, market share and number of employees, the report shows their market positions in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure
This report analyzes the market share distribution by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current toy market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export
In this section, the report includes the main source countries / regions of imported products for China and their market shares, the domestic destinations of imported products in China and shares for these destinations, major export destinations (countries or regions) for Chinese products and shares of these destinations, major origins of the exported products and their shares.

- Industry Standards
The report lists relevant national standards and/or industrial standards concerning toy products generally accepted in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Importers
The report lists 10 major importers for toy products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Key Statistics
Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, the report presents the current situation, the growth rate and profitability of this industry in China.

- Product definition
Toy products mentioned in this report is a general concept, it shall include the following products:
Classified by the United Nation's Central Product Classification (CPC)
CPC Code: 35440, 38510, 38520, 38530, 38540, 38550, 38560

Based on the United Nation's Central Product Classification (CPC Version 1.1), toy refer to modelling pastes; 'dental wax' or 'dental impression compounds'; other preparations for use in dentistry with a basis of plaster; preparations and charges for fire-extinguishers; charged fire-extinguishing grenades; prepared culture media for development of micro-organisms; composite diagnostic or laboratory reagents n.e.c.; dolls' carriages; wheeled toys designed to be ridden by children; dolls representing human beings; toys representing animals or non-human creatures; parts and accessories of dolls representing human beings; toy electric trains, and tracks, signals and other accessories therefor; reduced-size ('scale') model assembly kits and other construction sets and constructional toys; puzzles; other toys (including toy musical instruments).



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