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Health Economics and Outcomes Research: US, Europe, Canada & Emerging Markets

Cutting Edge Information, July 2010, Pages: 305


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Getting the desired reimbursement can spell the difference between success and failure for a product. Facing narrowing pipelines, life science companies are turning to health economics outcomes research (HEOR) to provide critical evidence-based data for decision making. HEOR teams juggle multiple demands from and communicate highly technical findings to internal and external clients.

Discover benchmarks unavailable anywhere else. Metrics detail health economics activities, budgets, study costs and return on investment. Data are broken down by company type and geography, find examples applicable to your team. These benchmarks are complemented by experts’ insights that will guide team leaders to:

- Define team priorities: Monitor project costs and timelines effectively with benchmarks showing time and money costs for 14 activities. Manage workload by determining what tasks should be outsourced, and use our criteria to select vendors.

- Win organizational buy-in: Learn methods for educating clients on HEOR and for customizing messages. Strengthen coordination with key functions by aligning structure to company goals, assets and future needs. Understand how forward-thinking teams prove their value.

- Hire the right people: Finding candidates who understand economics, science and strategy is rare. See how successful teams find the right talent mix, use our staffing and compensation data to make decisions. Discover how health outcomes liaisons are an integral part of that mix.

- Stay ahead of the curve: Uncover real data as well as best practices from companies leading the way on the latest trends. Investigate risk-sharing agreements, understand comparative effectiveness in the US, and make accessing the emerging markets a reality for your company.


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