There is no doubt that China is and will continue to be a global hotspot for the medical industry. Yet many Western companies that rush haphazardly into China without fully understanding its business culture and mentality ultimately meet with failure. This webcast presentation first provides crucial information on entering the Chinese market. It then goes one step further to give insight into communication and management techniques that have proven effective in the Chinese business context. This 90 minute session will include the 60 minute presentation, followed by 30 minutes for Q&A. The presenter is Ames Gross, president of Pacific Bridge Medical.
This webcast CD includes the audio recording and PowerPoint presentation.
