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North American Summer Youth Culture Study 2010 - 'Back-to-School' Product Image

North American Summer Youth Culture Study 2010 - 'Back-to-School'

  • Published: July 2010
  • Region: North America, United States
  • 230 Pages
  • Label Networks

Summer Youth Culture Study - 'Back-to-School' reveals key findings that indicate 13-30-year-olds have significantly changed their spending patterns and what they consider to be key influences based on the speed of technology, changes in the economy, and increased consumer control.

'This Study provides vital information about how this generation of youth culture has changed, especially in the last 6 months' explains Kathleen Gasperini, Senior Vice President and Editor of Label Networks, a leading global youth culture intelligence media and research company. 'Based on their digital, tech-savvy lifestyles, social networking patterns and communication, importance of mobile phone culture, and how this has effected preferences and shopping patterns, especially regarding retail, fashion, and music, the Summer Study for back-to-school enables brands the opportunity to see the greatest challenges ahead, but also where many new market opportunities are beginning to take hold.'

Summer Youth Culture Study 2010 - 'Back-to-School' is a unique 230-page consumer insights report concentrating on the influences, preferences, and patterns of 13-30-year-olds across North America as they READ MORE >

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