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The North American Organic Coffee Industry Report 2010
Daniele Giovannucci, June 2010, Pages: 25
In North America, the single most valuable organic import is coffee. According to the “North American Organic Coffee Industry Report 2010” it outpaces chocolate, sugar, and fruits. Organic coffee sales in North America now top 1.4 billion dollars annually. Nevertheless, the blistering 29% average annual growth of the past decade has come screeching down to a much slower pace. So, just how recession-proof are Organics? The Report includes information from the only annual survey of the industry and presents the views and predictions of the importers and roasters that shape and dominate the business. It reveals total volumes, trends, the price premiums over conventional coffees, and the estimated value of the coffees imported.
The report presents the predictions of the importers and roasters that shape and dominate the business. It also reviews the emerging trends that are now impacting the industry and the key origins where changes may affect future supplies. In the U.S. and Canada, organic coffee sales in 2009 are valued at over US $1.4 billion.
The concise report is written like an in-depth, executive summary. It features synopses of data and interviews gathered in late 2009 and into first half of 2010. The is partly based on an annual private survey of the industry with a response rate that represents nearly all of the Organic green coffee imports to North America and thus offers one of the most realistic set of estimates each year.
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