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The North American Organic Coffee Industry Report 2010 - Product Image

The North American Organic Coffee Industry Report 2010

  • Published: June 2010
  • Region: North America, Canada, United States
  • 25 Pages
  • Daniele Giovannucci


  • 4C
  • Kraft
  • Nestle
  • Safeway
  • Supervalu
  • Twitter
  • MORE

In North America, the single most valuable organic import is coffee. According to the “North American Organic Coffee Industry Report 2010” it outpaces chocolate, sugar, and fruits. Organic coffee sales in North America now top 1.4 billion dollars annually. Nevertheless, the blistering 29% average annual growth of the past decade has come screeching down to a much slower pace. So, just how recession-proof are Organics? The Report includes information from the only annual survey of the industry and presents the views and predictions of the importers and roasters that shape and dominate the business. It reveals total volumes, trends, the price premiums over conventional coffees, and the estimated value of the coffees imported.

The report presents the predictions of the importers and roasters that shape and dominate the business. It also reviews the emerging trends that are now impacting the industry and the key origins where changes may affect future supplies. In the U.S. and Canada, organic coffee sales in 2009 are valued at over US $1.4 billion.

The concise report is written like an in-depth, executive summary. It features synopses of data and interviews gathered READ MORE >

1. Context for Organic and certified products in North America

2. Green and Organic markets beyond coffee

3. Drivers and Directions for Organic Coffees

4. Origin, quality, and multiple certifications

5. Growth and volume in North America

6. Prices and premiums

7. Other Certified Coffees in 2009

8. Conclusions and Going Forward

9. Who was surveyed & how: methodology

- Natural Marketing Institute

- American Medical Association

- American Academy of Environmental Medicine

- American Dietetic Association

- Organic Trade Association

- Natural Resources Defense Council


- The Organic Standard

- Safeway

- Wal-Mart

- Supervalu

- J.D. Power and Associates

- Cup of Excellence

- Rainforest Alliance

- Starbucks

- Smithsonian Migratory Bird Center

- Utz Certified

- Fair Trade Labelling Organisation - International (FLO)

- Transfair

- Sustainable Agriculture Network

- Nespresso

- 4C

- Common Code for the Coffee Community

- Committee on Sustainability Assessment (COSA)

- Kraft

- Nestle

- Sara Lee

- McKinsey

- Twitter

- YouTube

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