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Stationery (Personal & Office) Market Report 2010
Key Note Publications Ltd, July 2010, Pages: 138
The apparent UK market for stationery at manufacturers’ selling prices (msp) was worth an estimated £1.53bn in 2009, having fallen by more than 6% per annum since 2007. Much of this has been due to stagnating demand for many forms of stationery products during the recession, with a downturn in spending on stationery apparent within both the personal and office sectors.
Most sectors of the industry experienced falling sales between 2005 and 2009, with the decline having been most severe for paper-based items such as business forms, listing paper and envelopes. Demand has also fallen for products such as accounting and exercise books as a result of the trend towards computerisation and electronic record-keeping, while people are also using writing instruments on a less frequent basis.
Much of the recent legislation impacting on the industry has focused on the environment, such as encouraging more reuse and recycling of paper, as well as minimising the amount of waste created. In response to these concerns, some stationery firms have taken a more responsible attitude towards sourcing their raw materials, as well as supporting and taking part in environmental-awareness schemes.
Both the UK and the global stationery industry have witnessed an increasing trend towards consolidation during most of the last decade, mainly as a result of the effects of the economic downturn. In the UK, both online retailers and supermarket groups account for a growing share of stationery sales, mainly as a result of the low prices they are able to command.
Although the UK has a wide consumer base for stationery, the market has been hit by falling numbers and budgets within the industrial and educational sectors. One notable trend in the public sector has been consolidation of stationery buying by bodies such as government departments and educational institutions. Not only does this trend offer opportunities for economies of scale, it can also help to ensure best practice.
Growth in market value is not expected to return to the UK stationery market until 2012 at the earliest. Demand levels are expected to remain low as a result of the economic situation, while the tough trading conditions may well result in more merger and acquisition activity, which has characterised the industry in recent years. Future growth is forecast to be highest for stationery products that offer attributes such as value for money and personalised and eye-catching designs.
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