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Luxury Garden, Outdoor, Lawn & Patio Products Snapshot Report 2010
Unity Marketing, June 2010, Pages: 50+
Luxury Garden, Outdoor, Lawn & Patio Products Snapshot Report 2010.
This succinct report presents the busy marketer with 'just the facts, ma'am' in order to help them assess opportunities and shifts in what furniture products affluent consumers are buying, how much they are spending and where they are making their purchases.
It includes details, facts and figures taken from Luxury Report 2010: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007, 2008 and 2009.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What types of Garden, Outdoor, Lawn & Patio Products are of most interest to affluent consumers and how these items are trending year- over-year both in terms of purchase incidence and spending.
- Trends in purchase and spending in the Garden, Outdoor, Lawn & Patio Products category, as well as at the product level.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on Garden, Outdoor Lawn & Patio Products purchases.
Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury outdoor living marketers' understanding of their target market.
'This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions,' explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
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Luxury Beauty Snapshot Report 2009: A Trend Report on the Market for Luxury Beauty Products
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Patio Living in the United States 2009
Luxury Jewelry Snapshot Report 2009: Trend Report on the Luxury Jewelry Market
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