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Health Clubs & Leisure Centres Market Report 2010
Key Note Publications Ltd, July 2010, Pages: 97
Healthy living is a growing preoccupation of consumers and the media, but in practice the population is polarising between the fit and unfit. The fitness market divides between expensive, private sports and health clubs, and local leisure centres subsidised by the Government to provide opportunities for exercise.
Putting a value on fitness is difficult because of the overlap in spending on competitive sports (e.g. tennis, five-a-side football and golf) and on `pure' fitness activity such as gym membership or jogging. Key Note estimates that consumers spend £3.5bn a year on basic participation costs for both sport and fitness, including both annual subscriptions and ad hoc fees (`pay per play'). This is less than 0.5% of total household expenditure, partly because of the tradition of subsidising local sports facilities.
In the year ending September 2009, 37.4% of adults used some sort of fitness-related facility (ranging from the workplace gym to a local swimming pool), with an inevitable bias towards the young and affluent, particularly for the private commercial health clubs. The health club sector boomed between 1995 and 2005, as affluent consumers sought out high-quality, exclusive places to exercise, with investment flooding in from the stock exchange. Since 2005, the clubs have reverted to private ownership and mergers have become common in a maturing sector.
Major players in a fairly stable league table now include David Lloyd Leisure, Virgin Active and Esporta, offering luxury facilities, although more people are opting for a more affordable option at chains such as Fitness First or LA Fitness or franchised groups of small gyms such as the women-only Curves network.
Future concerns include the fact that, if the aforementioned 37.4% penetration figure is turned on its head, the majority of UK adults do not engage in sport or fitness, with obesity looming as an even greater problem. The public sector may struggle to cope during a period of austerity, and overcapacity in the provision of private clubs may lead to damaging price wars. Long-term, however, the fitness sector should benefit from demands for healthy lifestyles among the `Baby Boom' generation moving towards retirement but keen on maintaining an active lifestyle.
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