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Mobile Phone Product Development Strategies of Nokia, Samsung and Motorola
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], July 2010, Pages: 21
The rise of the emerging markets and Smartphones have become two major development trends in the global mobile phone industry. In line with said development trends, Nokia, Samsung, and Motorola have adopted different product strategies. This report profiles the three companies' mobile phone shipment performance and analyzes their respective Smartphone and emerging market development strategies.
List of Topics
- Current status of the global mobile phone industry, including major vendors' market share 2003 - 2009, Smartphone and feature phone shipment volume 2006 - 2013, and subscriber base by region 2006 - 2013
- Nokia's mobile phone product strategies, including mobile phone shipment performance 2005 - 2009, its Smartphone product development strategies, and emerging market development strategies
- Samsung's mobile phone product strategies, including mobile phone shipment performance 2005 - 2009, its Smartphone product development strategies, and emerging market development strategies
- Motorola's mobile phone product strategies, including mobile phone shipment performance 2005 - 2009, its Smartphone product development strategies, and emerging market development strategies
- Analysis and comparison of Nokia, Samsung, and Motorola's respective product strategies
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