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New Product & Service Innovation: Improving Front-End Effectiveness

American Productivity & Quality Center (APQC), June 2010, Pages: 160


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What are best-practice organizations doing to enhance their performance in the early stages of product and service innovation?

In this report, New Product and Service Innovation: Improving Front-End Effectiveness, APQC has identified 11 best practices associated with the front-end of innovation, which were then grouped into the four study focus areas:

1. Managing the portfolio of concepts

2. Innovative idea management

3. Early-stage milestones

4. Organizational considerations

The report examines five best-practice organizations: Computer Sciences Corp., Ethicon Endo-Surgery Inc., Kennametal Inc., Kraft Foods Inc., and Shell International Exploration & Production.


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