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Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs 2010
Finaccord, July 2010, Pages: 550
Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 6,280 prominent retail brands in 65 countries, about the provision of payment cards and loyalty programs by major retailers around the world. Retailer participation in coalition loyalty schemes is also considered.
Countries covered are Argentina, Australia, Austria, Bahrain, Belgium, Bosnia-Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kuwait, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Oman, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UK, Ukraine, United Arab Emirates, Uruguay, USA, and Vietnam.
In total, the research identifies 1,945 retailer payment cards, over 2,500 proprietary retailer loyalty programs and over 100 coalition loyalty schemes, thereby providing a definitive, worldwide analysis of retailer co-branded, loyalty and private label programs that goes far beyond the scope of previous published research. Moreover, the PartnerBASE™ database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case.
This report and the PartnerBASE™ that accompanies it can be used in one or more of the following ways:
- gain rapid access to a unique global source of intelligence covering virtually all significant retail brands across an extremely wide range of geographies;
- monitor the activity of key national and international competitors in the retailer payment card sector including the many subsidiaries of AEON Credit Service, Alliance Data Systems, BNP Paribas, Citigroup, Crédit Agricole, GE Capital, HSBC, IKANO, Santander and Société Générale;
- evaluate the potential for acquiring the existing cardholder portfolios of retail groups by purchasing equity stakes in captive card issuing entities;
- understand the potential in each country for converting existing proprietary retailer loyalty cards into fully-fledged payment cards;
- learn more about the growing number of coalition loyalty programs around the world including the payment cards that have been launched as a result of their popularity.
Key findings from the executive summary include:
- the 1,945 retail chains offering their own payment cards can be segmented by network or marque - in fact, 17.0% of retailer cards are affiliated on an exclusive basis to the Visa network with 13.6% linked in the same fashion to the MasterCard brand;
- however, as many as 42.5% of retailers with their own payment cards offer one or more private label products only;
- furthermore, 18.7% of the retailers offering payment cards promote cards that are linked to more than one of these networks - this can occur either by means of the fact that they offer two separate cards or, in a few cases, because a single card carries more than one brand;
- as far as the existence of coalition loyalty programs are concerned, the survey ascertained that across all 65 countries, 814 retailers were found to take part in such schemes, equivalent to a penetration rate of 13.0%.
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