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Viewing report
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Service Station Retailing in the Netherlands
Datamonitor, March 2010, Pages: 7
Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
Increased demand for diesel and LPG drove a 1.6% rise in total fuel consumption in 2008. Also, high fuel prices led to a 16.2% increase in the value of total fuel sales. Despite steep price rises, diesel consumption grew by 11% and petrol consumption increased by 2.7% over 2004-2008. The number of service stations has increased by 18% since 2006.
The top five players in the Netherlands sell three quarters of all service station fuel. Shell is the market leader, with 28% fuel volume share and the largest site network. BP and TOTAL follow, with a combined fuel volume share of over 25%. The unmanned network in the Netherlands is dominated by smaller players.
Half of all Dutch service stations feature a shop, with 19% of all shops being Shell branded. The proportion of sites with shops has decreased in recent years as the number of unmanned sites has grown. TOTAL's Café Bonjour offers a comprehensive food offering and operates three different store formats. Car wash facilities are present at 30% of all service stations.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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