This case study on coconut water forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at the emergence of the drink as a new driver of market growth in the US and examines the major players within the sector, namely Vita Coco, Zico and ONE.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
