This report highlights 10 trends that will influence consumers and their attitudes to FS in 2010 and beyond. These trends are varied and wide reaching; some driven by the global economic crisis while others emerge from broader consumer trends motivated by technological developments and changing lifestyles.
Scope
- The report is global in scope, highlighting the broad consumer trends that will influence the attitudes and behaviours of consumers towards FS in 2010
- Extensive secondary sources as well as primary data is used to analyse emerging trends in the context of existing industry strategies
Highlights of this title
The successful banks of 2010 will be those that effectively remove the stain of 'too big to fail' from their brand image. This is easier to accomplish for smaller, local banks that can more effectively convey a human face to the consumer.
Consumers are confused by the jargon that accompanies the purchasing of financial products and more than ever seek a clearer understanding of what they are truly signing up for when they commit.
The branches of the future will place more weight on the experiential aspect of the FS services. When a customer invests the time and effort involved in making a personal visit to the bank, the branch experience must justify their trouble.
Key reasons to purchase this title
- This report provides key insights on how best to position product propositions given the consumer trends emerging in 2010
- Primary and secondary data is used to profile how consumers are reacting as they emerge from the global economic crisis and contemplate the future
- The report provides examples of FS providers already attuned to emerging consumer trends, showcasing best practice
