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The Future of Make-Up: Capitalizing On Emerging Trends and Changing Preferences
Datamonitor, March 2010, Pages: 104
Approaching two-thirds (61%) of consumers across 17 countries attach importance to looking their best in day-to-day life. Many see applying make-up as a pivotal part of their beauty regime, especially when only 43% of consumers are satisfied with their attractiveness
Scope
- Detailed insights and analysis documenting consumers' attitudes towards make-up and the drivers and inhibitors of consumption habits
- Data highlighting the importance consumers place on different make-up product features/benefits and the frequency of using these products
- Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this category
- Covers: France, Germany, Italy, Neths, Spain, Sweden, UK, US, Australia, Japan, S. Korea, China, India, Brazil, Russia, UAE and Saudi Arabia
Highlights of this title
Consumers of both genders feel increasingly under pressure as a result of today's Visual Culture. These consumers believe that appearance can positively or negatively affect their social standing, their ability to form relationships and even their career success
Understanding demographics is pivotal to growth. Increasingly, products are targeting specific age-ranges. Make-up is popular with a lot of females but is struggling to make headway into the male market. There are some signs of growth but industry players must do more to remove the feminine image that stigmatizes the category for males
More than anything, consumers want their make-up products to represent good value-for-money. This is about exceeding expectations more than it is about cheap prices. Products customized to certain demographics and the inclusion of natural ingredients are both ways in which manufacturers are attempting to provide value
Key reasons to purchase this title
- Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards make-up products by accessing unique data
- Market understanding: identify the key markets and product innovation trends in 17 countries across five geographic territories
- Ideation: find inspiration for innovative oral care formulations and product positioning which cater to the overwhelming consumer emphasis on value
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